Why does EU cross-border e-commerce require an EU authorized representative?
a) In accordance with EU legal requirements, in order to achieve traceability (traceability) of products, products with CE marks placed by the manufacturer on the EU market must be marked with the manufacturer's name and contact address. If the manufacturer is from a country other than the European Economic Area EEA (including EU and EFTA), its products must also be labeled (nameplate or packaging) with the name and contact address of the EU authorized representative of the manufacturer and manufacturer.
b) in order to ensure that the competent authorities of the European Union can timely check the technical documents (TCF) of the products affixed with the CE logo, the overseas manufacturers shall keep the latest version of the technical documents in the authorized representative office of the European Union. The storage time is 10 years after the last batch of products is exported.
c) any malfunction / accident / recall in the EU, the EU agent shall contact, inform and communicate with the competent authority.
What is an EU authorized representative?
The authorized representative (European Authorised Representative or European Authorized Representative) of the European Union means a natural or legal person expressly designated by the manufacturer outside the EEA (including EU and EFTA) of the European Economic Area. A natural or legal person may perform, on behalf of a manufacturer outside the EEA, the specific duties required of the manufacturer by relevant EU directives and laws.
a) new methodology directives require EU authorized representatives to be located within the European Economic Area and to have a business registration address;
Competent authorities of b)EEA member States may at any time seek an authorized representative of the European Union to verify that manufacturers abroad have performed the duties required by relevant EU directives and laws;
General business representatives of c) manufacturers (e.g. authorized dealers), whether or not located within the EEA, should not be confused with authorized EU representatives;
d) Although the EU authorized representative may perform the specific duties required of the manufacturer by EU directives and laws on behalf of a manufacturer abroad, the manufacturer remains the party with primary responsibility.
How to choose a quality EU authorized representative?
a) select qualified, competent professional third-party EU authorized representative company, as the European generation. Legal companies registered in the EU / have professional technicians, familiar with EU regulations, can help manufacturers resolve disputes / avoid shell companies, agents and exhibition service providers. ------ the above points can be confirmed by querying its EU registration certificate and calling its EU phone to see if it is a telephone recording.
b) can sign a valid EU authorized representative agreement or contract with our company. Both parties to the contract / agreement must have the same name and address as the manufacturer and EU authorized representative on the packaging / label of the product to be affixed with the CE logo in the future.
c) Bomei inspection reminds e-commerce sellers that the following matters should be noted: the terms of the contract of the authorized representative of the European Union should be the main official language version of the European Union. Avoid EU authorized representatives without fixed office space and fixed contact telephone in the EU. Avoid dealers acting as authorized agents of the European Union. Avoid studying in Europe relatives and friends also serve as Europe.